Link Sales: The Hottest Source of Passive Income


The biggest challenge with any kind of online business is traffic. If you want to make money off the internet, you need to be able to drive traffic. Without traffic, income is impossible. People have to go to your website to see your ads. People have to go to your squeeze page to sign up for your mailing list. Without this flow of traffic, you’re not going to make money.

Search engine traffic is one of the most lucrative sources of traffic and it also happens to be free! You get that organic traffic when people search for a key phrase that is directly related to your topic, and your website shows up in the results. The top 3 search results in a Google search get 60% of the traffic. Think about that for a second, that means that search result #4 through #10 get to share the other 40% of that traffic. That is a huge difference.

There is a downside to this type of online traffic, however. As Google evolves, it’s gotten harder and harder to rank on its results pages. Still, a crucial component of Google’s algorithm is the backlinks a certain website gets.

Take for example this analysis of 1 million search results. They found that the number of domains linking to your site, as well as your site’s overall link authority, are the top two factors Google uses for their rankings.

How Does This Relate to Link Sales?

Since entrepreneurs know how strict and demanding Google has become when it comes to backlink sources, they have become very discriminating regarding the websites they buy backlinks from. While it’s true that Google strictly forbids link sales, people do it anyway. If done properly, it’s completely off the radar, and Google is none the wiser. Believe me, link sales happen all the time. This is why it is a tremendous source of passive income.

How Do Link Sales Work?

Generally speaking, link sales work this way. You have a website that is targeted towards a specific niche. You then advertise on certain forums that you have links for sale on your blog. Link sales are not strictly sales. Sales normally mean permanently giving up something. In most cases, link sales are in actuality link rentals.

There is a fixed time frame for when a client’s link will remain up on your website. That timeframe is crucial because it is only during that period of time your client can benefit from the “link juice” his links get from your website. This increases the likelihood that your client would rank high on certain keyword search results on Google. You’re essentially renting out digital real estate space with link sales.

However, unlike real world commercial rental property, you don’t have to worry about very expensive maintenance costs. You don’t have to worry about property taxes, local regulatory costs, or any of that. It takes less work and the best part is either you can collect the “rent” up front, or on a monthly recurring basis. Talk about passive. At best, you would probably only need to work one day out of a whole month to get that digital rental income going. That’s how powerful link sales are.

Link Sales will always be considered at the very least a gray-hat strategy. Most people would call it black-hat. Google doesn’t like it, but as long as they continue to require backlinks in order for websites to rank, link sales will continue to thrive.

What Does Google Say About This?

According to Google’s Webmaster Guidelines, the following examples could negatively impact a site’s ranking in search results:

  • Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
  • Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
  • Using automated programs or services to create links to your site

Note that PPC (pay-per-click) advertising links that don’t pass PageRank to the buyer of the ad do not violate our guidelines.

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community. Creating good content pays off: Links are usually editorial votes given by choice, and the more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.



As you can see Google wants websites to earn the backlinks by creating great content that others would naturally want to share. That’s exactly how the links you provide will be presented. Your customer must have epic content that anyone would link to if only he/she had the traffic. You’re providing a great service and in turn getting paid very well for it. It’s a win/win situation.

Making Passive Income with Link Sales

You could build a very lucrative passive income system by selling links from your high DA/PA online properties. I have outlined the steps necessary to set-up this system in my eBook.

I have also written a FREE eBook on finding and buying existing websites with high DA/PA for the purpose of link sales. These websites are active sites that have been abandoned by their owner for one reason or another. I call them Zombie Sites.

Most people search for expired domains on hot niches, buy them and use them for selling backlinks. Both methods are frequently used by those who have the time and patience to search for these online properties. The process of finding either a zombie site or an expired domain with high DA/PA, that has not been deindexed by Google or used for spam, porn or pharma is very tedious and time-consuming. The results are well worth it, however.

I have put a lot of work into researching link sales across various internet sources and put together a Link Sales Niche Market Research report. This report will aid you in finding the hottest link sale niches and get an idea of how much to charge your customers.


Whichever route you decide to take, whether, via expired domains or zombie sites, link sales is one of the most passive income strategies I have used to date.

Feel free to leave me a comment below and let me know your thoughts. Have questions? Contact me here or follow me on social media.

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